T20 CRICKET AND DIGITAL PRINT: SAME DIFFERENCE

richardhewitt

Written for Swanline Print Ltd

Anybody who has followed England’s recent Test and ODI series with New Zealand will have been left salivating at the thought of the upcoming T20 series. Both teams have played modern, attacking cricket, and in the condensed, ultra-modern version of the game, the Black Caps have the marquee attraction of the all-time leading run scorer in international T20 cricket; Brendon McCullum.

Brendon McCullum batting for New Zealand Brendon McCullum batting for New Zealand

And as far-fetched as it initially sounds, T20 cricket and digital print have a lot in common. T20 is the result of an evolving society, an exciting, fast-moving lifestyle that requires a quick solution to what is often perceived as the problem – Test Match cricket. Not everybody has the patience or time to sit through five days of cricket, the conclusion of which doesn’t even always herald a winner.

Similarly, in a modern, fast-paced business environment, the…

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